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The Long and Short of It: Measuring campaign effectiveness over time | WARC
The Long and Short of It: Measuring campaign effectiveness over time | WARC

The ultimate guide to understanding Marketing effectiveness — Share of  Search Council
The ultimate guide to understanding Marketing effectiveness — Share of Search Council

When it Comes to Long-Term Ad Effectiveness, Know Your Numbers – Nielsen
When it Comes to Long-Term Ad Effectiveness, Know Your Numbers – Nielsen

BBH_Labs – THE LONG AND THE SHORT OF IT
BBH_Labs – THE LONG AND THE SHORT OF IT

The Long and the Short of it — and the implications for Content and  Storytelling
The Long and the Short of it — and the implications for Content and Storytelling

Brand Building Campaigns: The Secret To Growing Site Traffic And Search  Volume - Westwood One
Brand Building Campaigns: The Secret To Growing Site Traffic And Search Volume - Westwood One

Are you playing the long or the short content game?
Are you playing the long or the short content game?

The Wrong and the Short of it | WARC
The Wrong and the Short of it | WARC

The two most important charts in marketing - and why they matter now more  than ever — Thinking Unstuck
The two most important charts in marketing - and why they matter now more than ever — Thinking Unstuck

Rational Versus Emotional Creative: Short-Term And Long-Term Impact -  Westwood One
Rational Versus Emotional Creative: Short-Term And Long-Term Impact - Westwood One

The Long and the Short of it — and the implications for Content and  Storytelling
The Long and the Short of it — and the implications for Content and Storytelling

The Short of It - YouTube
The Short of It - YouTube

When the long and the short of it isn't enough
When the long and the short of it isn't enough

Marketers Think They're Marrying Short- and Long-Term Goals, but  Measurement Is Out of Whack - Marketing Charts
Marketers Think They're Marrying Short- and Long-Term Goals, but Measurement Is Out of Whack - Marketing Charts

The long and the short of it | Thinkbox
The long and the short of it | Thinkbox

The Long & Short of it: leads vs brand
The Long & Short of it: leads vs brand

The Wrong and the Short of it – Tom Roach
The Wrong and the Short of it – Tom Roach

The long and the short of it | Thinkbox
The long and the short of it | Thinkbox

Effectiveness: the long and short of it | Ben de Castella
Effectiveness: the long and short of it | Ben de Castella

The Long and the Short of it — and the implications for Content and  Storytelling
The Long and the Short of it — and the implications for Content and Storytelling

The long and the short of it | Thinkbox
The long and the short of it | Thinkbox

The Long and the Short of It: Balancing Short and Long-Term Marketing  Strategies - Les Binet, Peter Field | Książka w Lubimyczytac.pl -  Opinie, o
The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies - Les Binet, Peter Field | Książka w Lubimyczytac.pl - Opinie, o

The hidden human: Evolving marketing to drive better outcomes - Archetype
The hidden human: Evolving marketing to drive better outcomes - Archetype

Mark Ritson: Targeting or mass marketing? The answer is both - Phvntom Inc.
Mark Ritson: Targeting or mass marketing? The answer is both - Phvntom Inc.

How does brand building work? — Applied Brand Science
How does brand building work? — Applied Brand Science